‘Galvanize’ as the Soundtrack for New GMC HUMMER EV | “Push The Button”

GMC HUMMER EV has chosen ‘Galvanize’ by The Chemical Brothers as the soundtrack for the unveiling of their new vehicle.

Hummer selected ‘Galvanize‘ for the launch of their new GMC HUMMER EV because the track perfectly embodies the power, energy, and innovation of this new electric SUV.

‘Galvanize’ highlights the unique features of the HUMMER EV. The chorus, with its iconic line “push the button,” is not only present in the music but also serves as a key conceptual element of the campaign. It underscores the car’s unique functionalities, which can be operated at the push of a button.